Term paper
A Comparative study on strategic marketing and marketing mix practices of Mövenpick and Igloo in Bangladesh
Submitted to:
Course instructor: Dr. Ehsanul Huda Chowdhury
Course: Strategic Marketing
Submitted by:
Saba Hossain Khan, RQ 07
Sheikh Ashraful Abedin, ZR 11
Maliha Jahan, RQ 60
Sharjil Muktafi, ZR 45
BBA 16
Date of Submission:
December 17, 2011
Institute of Business Administration
University of Dhaka
garner of Transmittal
Ack no.ledgment (Page no. in Roman Form; ex. I, II / i, ii)
(Expression of thanks to the people, to the partnership and others who have made invaluable voice to the completion of this advertise.)
Executive Summary (Not more than 500 words)
(Page no. in Roman Form; ex. I, II / i, ii)
(This is the recap of the report or study highlighting the important and significant features of the study.)
set back of Contents
1. Organization Overview
1.1 About Mövenpick
Mövenpick Ice filling is an international ice-cream shuffle which is originated in Switzerland. It started its operation in 1960s.
In 2003, Nestlé, another telephoner based in Switzerland, bought the international rights for Mövenpick ice cream, and an independent business unit called Swiss exchange premium Ice Cream was created.
During the 1960s, Mövenpick ice cream was produced in restaurants only. In 1972, the plant in Bursins was built. Mövenpicks ice cream follows a no artificial additives polity. This policy states that the company will not use artificial additives and flavors in their products. This policy has attracted many customers towards the brand.
Ever since Mövenpick has started its operation in Bangladesh, company has chosen the high end segment as their objective market. Mövenpick has been focusing on establishing themselves as a brand that not only produces quality ice-creams, but also provides a unique experience to...If you want to get a replete(p) essay, order it on our website: Ordercustompaper.com
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