General guidelines
This is a core but introductory module designed to acquaint you with the basic concepts of marketing. Hence, the assignment is designed to test your learning from the melt modules with relation to these basic Concepts schoolman theory such as excepted ideas and opinions, models and charts outlining conclusions drawn from applicable re take c are, etc. - and your ability to apply them in rattling simple scenarios. So, a few very primary(prenominal) rules:
This is a business course so ensure your introduction is business like, i.e. make sure your submission is a report, non a letter, email or an SA. In other words, very well structured with specific headings and sub headings that relate to individualist tasks. A rambling unstructured document, however well written, go out likely earn few marks. Business document atomic number 18 concise and well-structured as business people and the module examiner are very busy people. The examiner will not have either the time or interest to search through your unstructured document (must have clear headings and sub-headings scarcely relating to individual assigned tasks) in the hope of finding relevant content.
As this is first about demonstrating learning with relation to concepts, runner each answer with a summary in your give words of the relevant concept. This is where a diagram is useful; the former(a) saying that a picture is worth a cardinal words. Remember though, all charts and diagrams have to be created indoors the word document, not draw by hand as that is unprofessional.
Once, and only when you have clearly covered the relevant concepts, you are required to them apply these concepts to the company of choice in the scenario to bide necessary observations, conclusions or recommendations. This is where the examiner is looking for a aim of commercial awareness as well as academic knowledge.
Scenario
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