Marketing Plan Of New Business

MARKETIING MANAGEMENT
TERM REPORT

Marketing Plan

For

Tajdar Ahmed Hashmi ( 8056 )

Hayat Omer Malik ( 7608 )

Zaid Imad ( 7643 )

Kashif Zulfiqar ( 7645 )

Saad ( 7646 )

Hira Munawar Saleemi ( 8142 )
Table of Contents

1.0)Executive Summary3
2.0) circumstance Analysis3
2.1) Market Summary4
2.1.1) Market Demographics4
2.1.2) Market needfully5
2.1.3) Market Trends6
2.1.3) Market Growth7
2.2) SWOT Analysis8
2.3) disputation9
2.4) Product Offering10
2.5) Keys to Success11
2.6) Critical Issues11
3.0) Marketing dodge11
3.1) Mission12
3.2) Marketing Objectives12
3.3) Financial Objectives12
3.4) Target Markets13
3.5) Positioning13
3.7.1) perceptual Mapping14
3.6) Strategies15
3.7) Marketing Mix15
3.7.1) Pricing15
3.7.2) Product16
3.7.1) scattering16
3.7.1) Promotion17
3.6) Market Research18
4.0) Financials19
4.1) Breakeven Analysis19
4.2) Sales bode20
4.2) Monthly Expense Forecast21
5.0) Controls22
5.1) Contingency Planning22
5.1.1) Difficulties and Risks22
5.1.



2) mop Case Risks22

Executive Summary

icon-Wear is planning to launch an entirely groundbreaking ingathering of the same name in growing market. scorn a healthy competition in the market for clothes, Pic wear is coming up with a completely smart concept of customized wear in September 2009. The first product which Pic-wear intends to launch will be customized shirts. There is a ample market for these shirts as the research findings have given an cleverness into market trends for customized shirts and Pic-wear needs to tap these market opportunities before a competitor does so.
The primary marketing objectives are to gain at least 15 % market share in the matched market and also create new markets for Pic wear, places where products equivalent Pic-wear were needed but were not introduced, in the first cardinal years. Pic wear also intends to...If you want to get a full essay, order it on our website: Ordercustompaper.com



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