Impact of Direct Channels in the Insurance Industry

Written As abbreviatement #2

Impact of direct bring in the insurance assiduity 

Assignment Objectives 

Role of quintuple channels in customer satisfaction and measure 
Explore price issues associated with multiple channels 
Impact of competition on marketing communications 

Course Concepts 

Customer-driven marketing strategy (Chapter 1) 
Customer value and satisfaction (Chapter 1) 
Competitor analysis (Chapter 18) 
Four service characteristics (Chapter 8) 
result Lifecycle (Chapter 9) 
Considerations in setting price (Chapter 10) 
Supply Chain (Chapter 12) 
range delivery network (Chapter 12) 

Overview 

We have all come to notice Flo from Progressive, Mayhem from All State, and Jessica from State Farm. For the insurance application, long a buttoned up and marketing shy business, these characters represent approximately pretty innovative changes. Now insurance is a exceedingly competitive environment with consumers having difficulty differentiating one companys product from its competitors.



 

This case explores how the three top companies in the industry have changed in terms of how they reach customers through both retail and online channels, and how they have shaken up the entire industry through their customer-centered approach to marketing consumer insurance products using multiple channels. 

Directions 

View the Progressive video case found in Mymarketinglab. 
Check out the following articles. Click on link, sign in to UMUCs library and the articles will appear. 

1. SCHULTZ, E. J. Flo Thumbs A chafe With Drivers. Advertising time 82.11 (2011): 1. MasterFILE Premier. Web. 6 Jan. 2012. 

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2. SHULTZ, E.J. How The Insurance application Got Into A $4 Billion Ad Brawl. Advertising Age 82.8 (2011): 2. MasterFILE Premier. Web. 6 Jan. 2012. ...If you want to get a full essay, bon ton it on our website: Ordercustompaper.com



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