Luxury; indulgence of the senses regardless of cost
When you decide to point a brand which has a strong, influential and elegant image, in any place in the world maybe you get out expect it to succeed anyway, but there are but considerations to think close. I exit try to explain Louis Vuittons expansion adventure in India and what problems did they face up to in a completely different environment from what they are use to in Paris or London within passing polarized customer segmentation. Their main aim in India is to develop a new customer generation for luxuriousness from the scratch and we will see whether they succeed or not.
To be clearer lets first look at Louis Vuittons company emphasise briefly. The company had its roots in Paris, 1854 and took the name from the craftsman who invented the flat-top trunk with a canvas cover. They grew bigger with the growth in travelling by railroads and steamships. They gained their success from handmade leather bags and had go on with that single-product for seven decades before diversifying into leather accessories. They emphasize that Louis Vuitton is a luxury brand with a distinguished heritage, not changing its each(prenominal) models due to new trends.
The designs are solid, traditional and the exclusivity is behind the idea of craftsmanship since the brand was born. In 1987 they merged with Moet Hennessy to form LVMH sort out which it later acquired other luxury brands such as; Fendi, Donna Karan, Loewe, Marc Jacobs etc. Luxury in Europe is different than other continents where it is about feeling exclusive and the brands doesnt have price points considering customers from different segments. That point of view will also be usable for India which I will discuss later.
LVMH had develop its long-term outline not only to extend in highly developed markets, but also to enter growing ones such as china, India and central Europe. But also there was a historical reason why they chose India, during the Great...If you want to get a all-encompassing essay, order it on our website: Ordercustompaper.com
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