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Monday 26 November 2012

Ipl Business Model

IPL The Indian Premier League is a T20 cricket tilt promoted by the BCCI and is modelled on the same lines as footballs EPL or basketballs NBA. It works on immunity system wherein the teams (presently 8; going up to 10 from the near season) representing different cities are auctioned and the highest bidder is awarded the rights to own and run the team for decade years. Over a span of just three years, it has constitute a business phenomenon, even overshadowing what it stands for, that is cricket, involving leading business groups, bollywood stars and the ideal nation alike. IPL as a business model has by-line major(ip) stakeholders: BCCI Franchises Sponsors Players Spectators Unlike its counterparts such as EPL or NBA, the major artificial lake of revenue for IPL is not stadium ticket gross gross sales events but media rights. Other sources of revenue for IPL are title sponsorship, the sale of franchises and licensed merchandise and products. A part of the revenues so raise are retained by the BCCI, a part distributed as prize money and the remaining is divided equally among the franchises base on a pre agreed model.
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To understand the exact construction of the business model, we can break the cash flow for from each one of the stakeholders as inflow and outflow as follows: BCCI inflow: The biggest source of revenue for the BCCI so far has been the proceeds from franchise bids heart and souling to a total of $1.42bn. Another major source of revenue is media rights that were awarded to Sony for $1bn for a period of 10 years and starting from IPL-3, an undisclosed amount for media streaming rights awarded to Youtube. Title sponsorships (DLF, Coca Cola etc.) form other big chunk of the revenues. Finally, proceeds from stadium tickets, merchandise sales etc. complete the list of major sources of revenues for IPL. BCCI outflow: asunder from the revenues generated from the bidding of franchises, almost all other revenues are dual-lane with the franchises in different proportions for different sources of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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