Evaluation

What is “relaxed” and “neutral?” Watching the Pantene pro-v “relaxed and raw(a)” commercializedized, I realized in that location was nothing natural about the Afri thunder mug American women’s hairsbreadth. I sat there wondering “natural for me is an afro, is this the miracle ware that will make my hair be luscious, shiny, and long?” presently after that, I bought the convergence. It was the same as any new(prenominal) product I founder used on my head. The commercial for Pantene Pro-V is not effective because it perpetuates a white-is-better stereotype to show that African-Americans can have natural and relaxed hair if they use this product (which I have tried and does not), by telling African American that they need to alter their hair to make themselves elegant, and by promoting that satisfying hair is good hair by demonizing black hair. The ad to me says, “In order to be beautiful, in order to be powerful, in order for men to like you,” you need to have relaxed hair. Relaxed hair meaning European looking hair is beautiful, sexy, and accepted. In general, these ads say that straight hair is healthy and beautiful. It tells the African American female that if you necessity manageable hair it needs to be altered. Then once when straightened you look and feel more(prenominal) beautiful by the poses they do. You may not like it but the ad is only there to make money and sell their products.



The television system commercials suggest that African Americans will have natural hair by having African American women that is supposed to have natural relaxed hair because she had used the product, but the first thing I noticed when watching this commercial was that the women had “relaxed” hair. Nothing about that commercial was natural. In the commercial the women seemed to be mixed and not the ample African American race. So how are they to say this product would work on their type of hair if the person advertisement the commercial is not even that race? Straight, relaxed, manageable, however you want to phrase it, there was a conflict between...

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