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For Immediate Release 14th August 2008 EMIRATES AIRLINES SOARS TO THE TOP AS THE almost VALUABLE GULF REGION BRAND 2008 DUBAI Today, trade name finance Middle East publishes the first-ever Business Brand Values index number in the Gulf region, covering a select pin down of ? 200 companies across industry sectors. Following on from the firstever UAE league table which was published in February 2007, this study has been extended to acknowledge publically quoted spots within the UAE, Saudi Arabia, Oman, Kuwait, Qatar and Kuwait. The reason for extending the study to acknowledge the Gulf Region is because it is imperative companies throughout the Gulf number one looking at how shareholders are benefiting from the gull place that their businesses nourish built up over time, whilst many of them are expanding into the world-wide marketplace comments Gautam Sen-Gupta, Managing Director Brand Finance Middle East. Brand Finance calculates the brand values in the study apply the Royalty Relief approach a methodology recognise by technical authorities worldwide that ties back to the commercial-grade reality of brands: their ability to command a premium in an arms length transaction. This method is highly actionable for accounting, tax, litigation and commercial purposes.

According to the study, Emirates Airlines is the most valuable brand within not only the UAE but in the square Gulf Region. Emirates Airlines has a brand value of AED 26.1 billion and a brand strength place of AA+, which is the highest brand score achieved in this years study. Despite rising jet open fire prices, Emirates Airlines continues to expand and become a truly global airline with a highly innovative service culture, which has evidently helped the brand grow and develop value. On a regional basis, Bahrains most valuable brand is Batelco with a brand value of BD 190 million (US$ 503 million) and a brand strength rating of A. Kuwaits most valuable brand is Zain with a brand value of KD 950 million (US$ 3.6 billion) and a brand... If you want to part a full essay, order it on our website: Ordercustompaper.com

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