Gap in 2011

GAP is Ameri muckle clothing and accessories retailer based in the U.S. It has five different brands: GAP, banana Republic, Old Navy, Piperlime, and Athela. GAP can be divided into two assembly line departments: the retail segment (92%) including North the States and International bricks and mortar, and the direct segment (8%) concerning the ac order website and all sales conducted online. Based on the two business segments, GAP Inc. has three groups in their business portfolio: North America bricks and mortar, international bricks and mortar and global online. For the North America bricks and mortar, the companys main goal is to add-on productivity per substantial footage not only through sales growth, but as well through more(prenominal) profitable relocation. As GAP is more mature in North America, it is more important to refine in the international markets. For international bricks and mortar, the company would seek opportunities to unfold Old Navy outside North America, expand Banana Republic through wholly-owned or franchise model and supplement the GAP brand store openings in China and Italy to increase sales. For online sector of the business, GAP would increase domestic sales particularly via new brands: Pipeline and Athleta. Also the company would start-up online platform in Japan to encourage online shopping there.

The market environment is exceedingly competitive for GAP, with hundreds of competitors fighting for every bit of market get by that they can get. GAP has already established itself as a trend setter, with its good prices targeted at the younger consumers. This allows for GAP to physical exertion its brand name to already know that it can wander its products internationally because people will recognize the GAP logo and want to wear it. Along with excellent management, systems and merchandise corroboration they have strong stability to maintain their presence in the industry for quite some time. With their recent drop as the number one clothing retailer worldwide, GAP has set in motion its... If you want to get a full essay, order it on our website: Ordercustompaper.com

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