Sociology

Sociologist George Ritzer (1993 ) sees the thousands of McDonald s restaurants that dot the U .S . landscape and change magnitudely , the world as having much greater significance than simply the convenience of truehearted hamburgers and milk shakes . He coined the term the McDonaldization of society to refer to the increasing rationalization of the routine tasks of everyday vitality . Ritzer points out that dick Kroc , the founder of McDonald s applied the principles developed by Henry cross to the preparation and serving of food . Ritzer stresses that McDonalization does not refer righteous to the robot like assembly of food . Rather , this outgrowth which is occurring throughout society , is transforming our livesShopping malls are controlled environments with canonic designs logos , colourize , and opening and closing hours . Travel agencies promote package deals that air middle-class Americans to ten European capitals in fourteen eld , each visitor experiencing the same hotels restaurants , and scheduled activities . All this faculty isn t all that painful , efficiency does bring reduced prices . exactly it does bring a cost with a loss of specialism and a quality of life that gets washed a stylus by rationalization . In my own travels , for example , had I interpreted packaged tours , I never would obtain had the unique , eye-opening experiences that stand added to my appreciation of human diversityIn any event , the future has arrived . The rationalise is strongly toward the McDonalization of human experience . For good or bad , our complaisant destiny is to live in prepackaged settings . When culture becomes rationalized , which is now in process , our children will no eight-day have to put up with the idiosyncrasies of real professors , those people who echo that ideas must be discussed endlessly and who never come to fatal answers anyway . What we want are instant , prepackaged solutions to social issues , like those we find in mathematics and engineering .

And in short our children will be instructed through computerized courses in which everyone learns the same answers , the approved , politically correct , precise and proper way to cipher about social issues . This certainly will be in effect(p) and a perfect example of the iron cage of bureaucracy that Weber said would entrap usAbout 100 years agone , sociologist Max Weber also noted the emergence of a new type of group , the bureaucracy . With the goal of achieving utmost efficiency and results , this new type of social placement shifted the vehemence from personal loyalties to the bottom line . Bureaucracies have become so common that we now take them for granted , unaware that they are fairly new on the human scene . Bureaucracies , which have become a standard feature of modern life , are a powerful form of social brass . They harness people s energies in to reach specific goals and at once in existence , they tend to perpetuate themselves . One way they do this is by replacing old goals with new ones . In this process , called goal displacement , even after the organization achieves its goal and no longer has a reason to prolong , it still doesWeber viewed bureaucracies as such...If you want to get a liberal essay, order it on our website: Ordercustompaper.com

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