Organization Behavior

Ophthalmic Consultants of Boston Strategies for Growth If we at Ophthalmic Consultants of Boston (OCB) entail to be a profitable business with plans of continued growth, indeed we mustiness make some fundamental changes in the panache we operate our business. First we need to get back to the in truth elementals and write a business plan! The data contained in a business plan will facilitate us to determine who we are, where we want to go, and how we intend to get there. This basic information will bring us focus, and act as a guide for our actions in the future. By defining our mean strategies for management, operations, sales, marketing, finance, competition, etc. we will then have what is necessary to layout a clear path for our future. If you all agree I shall bug out this task immediately! In addition to this business plan, we must also address the financial issues plaguing this organization. To illustrate some of these issues lets saying at some of the trends here at OCB and within our intentness: For example, OCBs clinic operations profitability in 1990 was 60%, and right away in 1996 our profitability is only 37%, which is master 23 percentage points!

We can blame some of this on acclivity costs of overhead, consumables, etc, however this is happening as the industry as a whole is growing 5% annually, and as our guest base, largely senior citizens, population is growing at some 1% as year. We should be capitalizing on these industry trends, however, as you all know, not all the trends work in our favor. For example, our lifeblood, the policy companys managed care organizations, and government healthcare reimbursement programs shows a downward trend of allowable payments for our services (DRGs) For example in 1995 the DRG price of a cataract operation was $1214, and now its down to $1056, thats a $158 dollar drop in oneness year, which is about a 13% reduction. These trends show that the market is growing, thereof the opportunity for OCB to increase sales is...

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