Hofers Model

BUSINESS PORTFOLIO ANALYSIS HOFER METHOD Ionescu Florin Tudor The Academy of economic Studies, marketing Faculty, Mihai Eminescu Str., Nr.13-15, District 1, Bucureúti, E-mail: florinionescu@mk.ase.ro, Tel.: 0728.098.128 C escu ùtefan Claudiu The Academy of economical Studies, Marketing Faculty, Mihai Eminescu Str., Nr.13-15, District 1, Bucureúti, E-mail: stefancaescu@mk.ase.ro, Tel.: 0746.013.031 Cruceru Anca Francisca The Academy of Economic Studies, Marketing Faculty, Mihai Eminescu Str., Nr.13-15, District 1, Bucureúti, E-mail:ancacruceru1@gmail.com, Tel.: 0745.144.089 Abstract: The stage wrinkle line portfolio analysis represents an uninflected approach by means of which managers have the possibility to catch the corporation as a set of strategic business units that must be managed in a profitable way. Also, by taking into account features specific to the area in which the c each(prenominal)er-out operates, by taking into account the competitive advantage and the modalities of earmarking financial resources thereof, the business portfolio analysis provides managers the opportunity to approach companies from a contrary point of view and to pay increased attention to all activities that need to be undertaken.

The present paper aims at presenting from a conceptual standpoint the Hofer method of business portfolio analysis, its strategic consequences and the quality advantages and disadvantages. Moreover, the paper will emphasize the importance and part that the business portfolio analysis holds within a company. Key words: business portfolio, strategic business units, strategic planning A thoroughgoing question that managers must answer each time is: In what direction must the company go? The strategy apply by a company must be expound so that it considers all market opportunities and neutralizes current threats or foreseen threats. At the same time the company must value its well-set points, by referring to the competition. On the basis of these features specific to an ideal... If you want to commence a full essay, order it on our website: Ordercustompaper.com

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