Marketing

The marketing environment in which Sony is competing faces a considerable point of warlike threats because of the threat of substitute products . In countering this threat , Sony has to even off into consideration the social , heavy , economic , political and expert factors of its external environment in marketing its gaming calculating machine program called Playstation 3 . In this celebrate the social factors be dearth of the labor market and the penetration of the Internet , the legal factors look up to monitoring copyright infringements , the economic factors subsume to the state of the parsimoniousness , the political factors relate to government censoring and regulation and the expert factors relate to backward compatibility and product differentiation .

Analysis of these factors in the external environment reveals opportunities and threats according to which the federation can unite its strengths and weaknessesThe video game industry is characterized by a last level of competitiveness and therefore businesses in this industry shoot to constantly reengineer their ingrained processes in to intermit and maintain a competitive advantage . The major players in the industry are Sony , Microsoft and Nintendo (cited in Fred , 2006 . The latest product that Sony has been marketing is Playstation 3 which is confront a considerable level of competitive pressures from Microsoft s Xbox Therefore , Sony has had to reengineer its internal processes in to minimize the costs of work! so that abase prices would be feasible In this respect , the major take exception has been to reconcile the challenges of cost minimisation and product differentiation (cited in Moroko Uncles...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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