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Marketing Strategies Product Differentiation * The products that muffin NATN currently offers orison to two men and women age 18-30. muffin is able to marker without delay to these markets because their products confirm artwork and graphics that atomic number 18 soap and creative, stock-still still simple. gem also provides average prices for only their products. They do not cut corners when it comes to choice, which gives the customer more of an motivator to steal GEM products. The idea of buying a high feel product for a lower price creates the staring(a) schema when it comes to selling to their tar hold market. Market Segmentation * GEM NATN is still a red-hoter company, but has done what they can as of now to communicate the uniqueness of their brand to the target market. They have provided their customers with the convenience of online obtain at www.bewarethegem.com, along flyers, which have been distributed to legion(predicate) skate shops, mal ls, boutiques etc.

GEM will need to modify their website making it more substance abuser friendly, and they need gravel new ways to advertise much(prenominal) as magazines ads, newspaper ads, and promotional ads that will fit perfectly into their target market. Positioning * GEM has focused their attention solely on the personalized and wants of all(prenominal) customer in their target market, such as price, quality, simplicity, and of word form uniqueness. Despite GEM being new to the retail business, they are still 100% dedicated to creating a great quality product at a reasonable price, while never letting a cu stomer go unhappy.If you want to get a full ! essay, order it on our website: OrderCustomPaper.com

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