Word-of-Mouth: Influences on the selection of good word Sources by K Schoefer 1998 A dissertation presented in expose consideration for the degree of M.A. in Corporate Strategy and Governance. Contents Chapter 1Introduction 1 Chapter 2 books Review3 1. Consumer Decision-Making3 1. The Decision-Making Process4 1. Problem Recognition5 2. Information seem6 3. valuation of Alternatives8 4. Purchase9 5. Post-Purchase Evaluation10 2. Individual Influences12 3. Environmental Influences15 1. culture15 2. social Class16 3. Reference Groups16 2. Word-of-Mouth Communication20 1. description20 2. orbital cavity and Significance20 3. Characteristics of WOM22 4. The Nature of WOM24 1. Types24 2.
Process24 3. Conditions28 4. Motives29 5. WOM and the Consumer Behaviour literature29 1. borrowing and Diffusion on Innovations29 2. Post-Purchase Decision-Making31 3. Pre-Purchase Decision-Making33 Chapter 3Empirical digest34 1. The Model34 1. Recommendation Sources34 2. Evaluative Cues35 3. Task Difficulty36 4. Prior...If you reserve to get a amply essay, order it on our website:
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