Google Phone

Date: Wednesday, March 11, 2009 Subject: Google Phone Positioning schema To: Eric Schmidt From: Albert Ko, Dane Rukavina, Justin Ng Introduction. The Google Phone is a relatively new type of reaping in a market Google has had little past ingest with. Google must break apart how to properly position their new ingathering in order to make sure it can nurture a strong hold in this new industry. reveal Points. The Smart Phone industry supports multiple but hardly a(prenominal) firms due to a limited ability to several(predicate)iate towards different target audience and a lack of necessity for owning a Smart Phone. Google should target small enterprises, Google fans, travelers and foreign markets. Google should limit the deliver of various features of its existing products to its competitors in order to give itself an reinforcement in the Smart Phone market. Industry Analysis. Smart hollers atomic number 18 a relatively new profitable product6. We will visit a modified list of Porters five forces to analyze the Smart phones market. Entry Barriers. A large number of barriers veto entrance into the smart phone industry.

Among the largest are: fixed cost needful research and development reputation of incumbent firms mass buy phones from companies they trust networking people buy phones that their friends and acquaintances use shifting costs switching phones and service costs money and prison term to users differentiation limited ability to pit from other phones dicker Power. Smart Phone firms have relatively weak bargain power. Some reasons include: substitutes many substitutes, see below fictile demand smart phones are not a necessary product, hence there is elastic demand for them. information customers slant to research capabilities of smart phones due to price and high conviction on the product differentiation limited ability to differentiate from other competitors switching costs limited incentives for users to switch phone companies Specifically... If you want to get a full essay, order it on our website: Ordercustompaper.com

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