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Wednesday 3 April 2013

What is a a brand ?

I.         INTRODUCTION

What is a a brand ? Why we need branding ? A brand is identified as a name, term, design, emblem or any feature that identify a sellers goods or services from those of the other sellers . Branding is the goods and/or services positive added values that provide functional, economic and psychological benefits for the end-users in term of Quality, Price and Image.

Definitions of a brand ranged from a unique or differentiated fruit to a consumer recognized name to an recognizable image or personality tied to a product. Some respondents went further to assert that a brand is the existent relationship that a product has with the consumer, while others were more than mulish in assessing that a brand is the extra value?added that a customer is willing to pay for that branded product.

BRAND; An asset, simply stated, is a property, with an assumed value that should be consistently maximized by an organization. A brand is a perceived image residing in the understanding of consumers.A strong branded culture sets the quality/value standard. This arrives the corporal guarantee; the basis of consumer trust; indeed the brand becomes the consumers editor program of choice; even that highest level of brand loyalty : a lifetime relationship.

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However, in todays world, propositioned by an estimated 1,000 brands a week, consumers contract become highly sophisticated - and very demanding. Once, manufacturers designed products around their content technologies, a strategy that worked in an era of rapidly ripening demand. Now, companies face the prospect of too many products chasing too lilliputian global demand. Marketers, in response, need to concentrate ever more on quality and service - not simply self-colored consumers current needs, but anticipating future ones as well.

Moreover, Major BRANDS have been under unrelenting attack from low-priced alternatives( ie: Compaq in PC...

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