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Wednesday 3 April 2013

The Change Diffusion Process: Why New Coke Was No Replacement

Running head: Why invigorated blast Was No Replacement

Why New gust Was No Replacement

February 21, 2003

        I was in the fourth cross off when I made my first public appeal. I remember taking my allowance up to the Convenience store, well(p) orthogonal of our neighborhood, in hopes of purchasing two of my favorite things - A Hershey chevron and a Coke. After I picked up my candy embarrass I headed to the cooler to select a cold unused Coke. I looked and I looked, but could not find the departure can with the white letters I was so well-known(prenominal) with...after a few minutes I asked the clerk for whatever help. I was completely surprised when he said, The New Coke is in the center cooler - top shelf. What? New Coke? Coke had been around for centuries as far as I k new-sprung(prenominal). I went back to take a look for myself. there it was, exactly where he said, New Coke. Not seeing the strain of Coke I had come for, I grabbed one of the new ones and headed home.

        Upon reaching my house I immediately found my mama and told her what had occurred. She said that it must be new and improved. I remember thinking that was hardly possible, yet I pull back to the kitchen table to try it out.

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I took a sip, then another, and in the long run another before I threw it away and declared that this skulker was not Coke at all. How could this happen? Why would they do this? No one asked me if I was unhappy or wanted a change. As one of Coca-Colas most loyal customers, I decided to write a letter to voice my concern.

        In hindsight I am pretty certain it was not just my letter that resulted in the...

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