Cartier:
Cartier is one of the biggest names in the existence of jewelery and timepieces. Since its creation, the dramatic art of rue de la paix enjoys an international reputation and established itself as the leader and the symbol of excellence and style.
Cartier is the market leader internationally of jewelery and leader number both on watch making.
Cartier jewelery had been splitted into two branches, fine jewelery and new jewelery and Cartier set out to develop separately specific manner.
C
Tiffany &co:
Its the second jeweler in the world after Cartier. Its growth is sustained through a ware strategy ever more dynamic. The house was built Tiffany individualism of its brand around its blue case at at once recognizable and associated with the brand. The company holds significant market shares in markets Anglo-Saxon and Asian. Europe wins progress. Tiffany is regarded as the specialist in engagement ring and diamonds. The price is very broad. The first price is around cytosine USD while the highest is 100,000USD. Tiffany has mut in place a very smart concept compared to its competitors, in terms of image and chat. Tiffany is a lovesome competitor, offering quality stones while leading a extremely controlled distribution strategy and customer loyalty at the soonest opportunity.
Others competitors:
Swot analysis:
Opportunities:
Globalisation
a growing market scorn the crisis
Threats:
powerful competitors in the sector of jewelry and watchmaking
a contender which is also positioned on a segment of prestige.
Counterfeiting
Recommendations:
Promotion:
The communication approach has to be more impactful and lateral-thinking creative projects.
The strategy to pick out for the first time in Bvlgari history a personal manner designer is good. The brand needs a charismatic , new-made and well-know designer, to represent bvlgari....If you want to get a full essay, couch it on our website: Ordercustompaper.com
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