Product Differentiation
* The products that muffin NATN currently offers appeal to two men and women age 18-30. GEM is able to target without delay to these markets because their products have artwork and graphics that are exclusive and creative, stock-still still simple. GEM also provides average prices for all their products. They do not cut corners when it comes to choice, which gives the customer more of an incentive to steal GEM products. The idea of buying a higher quality product for a lower price creates the perfect schema when it comes to selling to their target market.
Market Segmentation
* GEM NATN is still a red-hoter company, but has done what they can as of now to communicate the uniqueness of their brand to the target market. They have provided their customers with the convenience of online obtain at www.bewarethegem.com, along flyers, which have been distributed to many skate shops, malls, boutiques etc.
GEM will need to update their website making it more substance abuser friendly, and they need find new ways to advertise much(prenominal) as magazines ads, newspaper ads, and promotional ads that will fit perfectly into their target market.
Positioning
* GEM has focused their attention solely on the personalized and wants of every customer in their target market, such as price, quality, simplicity, and of course uniqueness. Despite GEM being new to the retail business, they are still 100% dedicated to creating a great quality product at a reasonable price, while never letting a customer go unhappy.If you want to get a full essay, order it on our website: Ordercustompaper.com
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